XM Knowledge Base
Catherine Thurtle
Author Bio
Catherine has more than 15 years’ experience in journalism and content marketing, having written for a whole host of magazines on everything from HR and healthcare to finance and fashion. Today, she spends her time bringing breakthrough XM stories to life and finding new ways to tell our customers’ stories.
Articles attributed to Catherine Thurtle
The X4 2023 guide to skiing around Salt Lake City
Salt Lake City is not only home to the incredible X4 Summit, but at 4,000+ feet above sea level, it offers some of the greatest skiing in the world. Here’s your guide to hitting the slopes while in ...
By Catherine Thurtle
How to build belonging at work: 21 must-read books
2021 is the year of belonging. Here are 21 must-read books on how to build it within your organization and encourage everyone to feel safe and supported so they can be their authentic selves. Our 2...
By Catherine Thurtle
How IT executives can shape the future of employee experience
IT has long been a key component of employee experience. Since the pandemic, it’s taken center stage with IT executives driving job enablement and productivity through world-class technology experie...
By Catherine Thurtle
Free poll maker: Create and share polls quickly and easily
Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...
By Catherine Thurtle
How to encourage diversity and inclusion with employee resource groups
Right now every organization globally has a responsibility to promote diversity and inclusion. Don’t know where to begin? Go straight to the source: your people. Diversity and inclusion should be...
By Catherine Thurtle
Forrester Study: Economic Impact of Qualtrics CustomerXM
Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...
By Catherine Thurtle
5 stages to evolving your CX program through the maturity model
XM Institute Expert Isabelle Zdatny walks us through the benefits and stages of evolving your CX program through the maturity model. What is a CX maturity model A CX maturity model is a roadmap to h...
By Catherine Thurtle